The purpose of the seminar is to train department heads and any other staff members in strategic planning. Through this training, businesses will reassess the constantly changing business environment and recognize their market position, capabilities, and weaknesses.

Participants will create their own business plan for their organization, understanding market opportunities and weaknesses through various types of Strategic Planning. Emphasis is placed on Marketing, which is proven to be one of the key criteria for competitiveness. By combining all the aforementioned aspects and using implementation methods, they will redefine or create new long-term goals to ensure survival and long-term prosperity.