The purpose of the seminar is to train managerial staff in the organization and management of the sales department.

Customer demands and market data are constantly changing, and businesses are required to adapt and align with these changes successfully.

The sales department plays a crucial role in implementing the company’s strategy and objectives, as it is the link between the company and the market. Participants will be able to make decisions regarding the organization of the department through modern sales organization methods, such as applying organizational techniques for better customer service and communication, designing sales processes, and forecasting sales.