The purpose of the seminar is to explain the concept of “Branding” and its importance for an organization in today’s competitive market environment. The training seminar will appeal to individuals who want to build their own brand or those looking to modify an existing one due to lack of success. A brand is recognized and remembered when it follows the appropriate design principles.

Participants will be able to create their organization’s brand based on the vision and mission that have been set, as well as the personality they want to convey. Additionally, they will develop their brand’s slogan with the ultimate goal of penetrating and capturing the market.