In today’s business and cultural environment, organizing events is one of the most important ways to communicate and promote a brand, product or service. Corporate conferences, product launches, social and cultural events are just a few examples where success directly depends on promotion. With digital technology and social media dominating, traditional promotion methods are no longer enough to ensure the visibility and participation required. Professionals involved in the field of organizing events need specialized knowledge and modern skills in the field of digital marketing and public relations to meet new challenges.

The need to strengthen digital presence is more important than ever. Modern digital marketing and social media platforms offer unlimited possibilities, but require specialized knowledge to properly utilize them. Professional event planners who are not familiar with these new technologies are at a disadvantage. Furthermore, the use of modern promotional tools provides a competitive advantage, since strategies that combine SEO, SEM, social media marketing and email marketing can enhance the visibility of an event and attract a larger and more targeted audience.

The program aims at the specialized training of professionals in the field of event promotion, focusing on the use of digital tools and public relations strategies.